Inclusion = Income: The Business Case for Progressive Advertising is an industry-first study proves inclusive advertising drives sales. The study conducted by Oxford University’s Saïd Business School academics Dr Felipe Thomaz and Prof Andrew Stephen is based on data from Unstereotype Alliance members Bayer Consumer Healthcare, Diageo, Kantar, Mars, Mondelez, and Unilever. 

First announced at Cannes 2024 with headline findings, the full report will be released in September 2024 in the margins of the United Nations General Assembly.