This is an abridged version of the playbook. The full version is available exclusively to Unstereotype Alliance Members and Allies. Find out more about joining >

Unstereotype Alliance Australia, convened by UN Women, has launched the Inclusive Media Playbook to help marketers achieve a 360-degree approach to inclusivity. 

Following an industry-first study led by Unstereotype Alliance and Saïd Business School, University of Oxford, proving unequivocally that Inclusion = Income, the new playbook aims to empower Unstereotype Alliance Australia members to ensure their media buys reach diverse audiences, support diverse creators and publishers, and avoid unintentionally excluding people. Because not only is this the right thing to do,  but the business case is compelling.

This guidance can be embedded throughout the communication development process, from brief to planning, informing content creation, media buying and supplier diversity programs. It also works in tandem with other Unstereotype Alliance proprietary tools such as the 3Ps Toolkit – guidance which informs progressive content creation.