Advertising market size (US$): 469 million
Launch date: February 2021
Strategic priorities: 1. Addressing gender stereotypes with a focus on harmful patriarchal traditions and norms to broaden the representation of empowered and autonomous women in private and public life, including in business leadership. 2. Ensure progressive representation and portrayals of all local ethnicities in media and advertising.
Strategic industry events: DigiMarCon Nairobi
Members: East African Breweries Limited (Diageo), Kantar, Unilever
Allies: African Women's Entrepreneurship Program (AWEP), Kenya Association of Manufacturers (KAM), Marketing Society of Kenya (MSK)
Milestones
Hosting the first Marketers Night event
Marketing Africa, an ally to the Unstereotype Alliance Kenya National Chapter, hosted the first Marketers Night event in Nairobi, with Elizabeth Obanda, Women’s Economic Empowerment Team Lead, UN Women in Kenya, giving the keynote address to 300 marketers on ‘Inculcating Sanity in the Marketing Sector’. Her remarks raised awareness of harmful stereotypes with widely negative impacts on Kenyan society. The presentation highlighted how companies can incorporate Unstereotype Alliance tools and best practices to establish high-level leadership for gender equality within the media and advertising industries.
“Inclusivity in Advertising Equals Better Marketing Results”: Unstereotype Alliance Kenya features in Marketing Africa
In 2021, two key voices from the Kenya National Chapter delivered a strong call for advertisers to eradicate stereotypes from their content in the August issue of Marketing Africa. Carolyne Kendi, Deputy Vice Chair of the Unstereotype Alliance and Head of Brand and Marketing Communications at Safaricom PLC, was interviewed by Kate Njoroge, Chief Client Officer at Kantar East Africa about her work as a founding member and champion of the Kenya National Chapter. In this interview, Kendi explains why she believes it's the right time for companies to join the Alliance in pursuit of a better world and better marketing outcomes. Read the full story on page 32 here.
Launch: The Unstereotype Alliance Kenya National Chapter launched virtually on 24 February 2021 with a core group of eight founding members and allies.
 | Learn more
|