Goal of the Project

Our industry has come a long way in representing women in more diverse and authentic ways. But women around the world are speaking up to remind us that we’re far from done. 70% of women say they still don’t feel represented in the images they see every day. The goal of Project #ShowUs is to drive a more diverse and inclusive visual landscape through media and advertising.

About Project #ShowUs

Dove has taken action with Getty Images, Girlgaze and women everywhere to create Project #ShowUs – the world’s largest stock photo library created by women to shatter beauty stereotypes by showing women as they are, not as others believe they should be.

The collection features more than 5,000 photographs of women and non-binary individuals from 39 countries and counting. No digital distortion, just an unapologetically inclusive vision of beauty. Every image is created by Girlgaze, a diverse global community of non-binary and female-identifying photographers. For the first time, every individual photographed has personally defined their own search descriptions or tags for their images, so they are is defining how they want to be seen, on their own terms.

We invite you to view, license and use the photos in Project #ShowUs for your next project or campaign through Getty Images, the world’s leading creators and distributors of imagery. Every image licensed will support female-identifying photographers of the future and thus help grow the photo collection further, so that all media & advertisers can reflect the authentic experiences of more and more women around the world.

Image: Deby Suchaeri/Getty Images

Dove.com/ShowUs

GettyImages.com/ShowUs