Guide makes social and business case for ‘unstereotyping’ ads, includes real life case studies and actionable tips for brand marketers. The guide aims to inspire senior marketers to challenge their own marketing communications with compelling evidence of a business case for unstereotyping ads from some of the world’s leading brands – as well as implications for inaction. The launch is part of the WFA’s commitment as a founding member of the Unstereotype Alliance, which was launched by UN Women with the support of multiple global brands.

The guide can be downloaded here