Advertising market size (US$): 13.46 billion  

Launch date: February 2019    

Strategic priorities: Eradicating harmful stereotypes and representation of women (including the objectification of women, unrealistic beauty standards and racism, plus patriarchal masculinities) by prioritising protagonist roles that empower black and indigenous Brazilian women in all their diversity (including women with disabilities, women from the LGBTIQ+ community and women aged 50+).

Strategic industry events: Effie Awards, WFA Latam   

Champions: Grupo Boticário, Grupo Pao de Acuçar (GPA), IPG Mediabrands, Mastercard, Unilever, Natura CO, WPP

Members: VMLY&R (WPP)

Allies: ABA, IAB, Rede Mulher Empreendedora

Milestones

  • Content masterclass: In April 2019, the National Chapter hosted a content masterclass on diversity and inclusion and held a workshop to discuss women's empowerment principles.

Learn more

  • The WPP Stream Unconference: In May 2019, in collaboration with Unilever and WPP (two of the Chapter's six champions), the Brazil National Chapter presented at the 2019 WPP Stream Unconference event. 
  • FIFA Women's World Cup: During the 2019 FIFA Women’s World Cup, Grupo Boticário launched a campaign granting all its employees time off to watch the Brazil women’s national team’s games. This campaign, conceived to give the women's team the same enthusiastic support and visibility as the men's team, was named ‘Com voce eu jogo melhor’.  
  • Complete the membership form to enquire about joining the Brazil National Chapter
  • Learn more about UN Women Brazil.