Advertising market size (USD): 6.2 billion

Launch date: March 2021

Strategic priorities: The chapter’s work will address gender stereotypes in advertising with a focus on progressive portrayals of women and men in non-traditional roles in the home and in the workplace. A second focus will be to transform the objectification of women and harmful masculinities in media and advertising that reinforce gender-based violence. 

Members: Danone, Diageo, Mars, PepsiCo, Publicis Groupe, Unilever, Wunderman Thompson

Allies: AVE

Milestones

Launch: The National Chapter in Mexico launched on the inaugural day of the Generation Equality Forum in Mexico City. A coalition of nine major advertisers and industry associations have united to combat harmful stereotypes in the country’s advertising and media content.

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