Originally published by WFA.

This framework highlights 12 key areas where bias can occur in the creative process, providing brands and their agencies with practical guidance that helps them avoid such pitfalls and ensure that content is as representative and inclusive as possible. As members of the WFA Diversity Task Force, the Unstereotype Alliance proudly contributed to the guide.

What’s in the guide

• A roadmap of the 12 key areas where bias can occur in the creative process

• Sets of questions that can be used as a litmus test at every stage

• Key resources that can be used to tackle any gaps or areas of concern

• Brand examples to illustrate every stage of the process, from creative briefing to insight and localisation to media placement

Bibliographic information

Year: 2021

Region: United States